Crafting the perfect Web Marketing Strategy with Jon Hollenberg

A good web marketing strategy doesn't have to be hard, in fact, it can be quite simple. You've just got to know where to start. Our good friend and digital expert, Jon Hollenberg from Five by Five, answered all our questions and gave us some really awesome and useful tips to get us crafting the perfect web marketing strategy.  You can watch the webinar below and to make sure you get all the notes, they're all below for your reading pleasure.

Crafting the perfect Web Marketing Strategy from Grassroots IT on Vimeo.


5 elements of a high performing website


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When someone comes to your website, we want to give them the best possible chance of getting in touch. So what should your website look like at first glance?

From a design perspective, this is what you should be doing with your website:


  • Phone number top right hand corner of each page
  • Be really clear on what you do in the headline
  • Video on the homepage
  • Benefit ridden copy
  • Testimonials
  • Communicate proof and build trust through logos
  • Capture their details
  • Use guarantees
  • Team members photos & videos
  • Load time


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Mobiles are generating upwards of 60-70% of traffic, so you should be thinking of a mobile first approach. Ask yourself if your website has a mobile responsive design ? Test it.

Grab your phone and look it up. Is it easy to read? Are the web forms easy to fill out on your phone?

You can search "Google mobile friendly test" and use that as a guide to know exactly what your website needs to be mobile responsive.


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Content is King.

Creating and sharing your own content can lead to online traction. Using good quality content can build your brand image and brings leads directly to your website.

Content ideas:


  • Blog posts
  • How to videos
  • FAQs
  • Product Reviews
  • Industry News
  • Lists


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You want some level of interaction with your audience. You want contact details to continue the conversation and ideally in an automotive fashion bringing maximum leverage for you.

Here are some ideas:

  • Give away something valuable
  • Opt-in
  • Build a list
  • Build a quiz


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Everyone has a story to tell. Tell your audience why you get out of bed everyday and do what you do. There is a power to telling a story through your website because it builds an intimate, personal connection with your audience, before ever meeting them in person.

Examples of how you can tell your story:



Can't get enough of Jon? Neither can we!

Listen to our podcast with Jon here.

Learn how to create a brilliant website with Jon here.

Visit Five by Five's website and contact Jon here.

Get a copy of Jon's book, Love at first site: How to build the website of your dreams, here.


Picture of Ben Love

When not looking at ways to use technology to create a competitive advantage for his clients and build better businesses, Ben is a husband, busy father of boys, avid gardener, and keen runner and cyclist.

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